The project aims to use gamification to encourage consumers to extend the lifespan of the clothing they already own and to reduce unnecessary over-consumption of fashion products by consumers, thereby reducing environmental pollution and resource consumption issues in the fashion industry.
9 August 2022
It also focuses on changing the financial crisis and psychological stress that consumers experience as a result of over-consumption of fashion products, as well as body shame and lack of confidence due to the sizing issues of fashion products.
The project is led by Gigi Jiang under the supervision of Dr Lisa Macintyre, Professor Marylyn Carrigan from Heriot-Watt University and Dr Agnessa Spanellis.