In these projects we look at how to better understand and influence consumer behaviour, e.g., in sustainable fashion, food, etc.
Playing with Food: Using Games to Engage with the Complexity of Sustainable Agri-food Systems
23 July 2025
Our project uses playful learning and interactive games to explore the complex challenges facing agri-food systems, encouraging people to think about sustainability, trade-offs, and possible futures.
Exploring Sustainable Fashion Consumption with a Tabletop Game
1 November 2023
‘Fashion forward Lily’ is a tabletop game designed to explore what it means to be sustainable in fashion consumption. The game is part of a research project that explores sustainable fashion consumption by gamifying the data collection process.
Sustainability changing of fashion consumers with gamification
9 August 2022
The project aims to use gamification to encourage consumers to extend the lifespan of the clothing they already own and to reduce unnecessary over-consumption of fashion products by consumers, thereby reducing environmental pollution and resource consumption issues in the fashion industry.
Sustainable Transportation in National Parks
4 November 2021
This project aims to encourage sustainable transportation in the Lake District National Park through gamification and focuses on the behavioural component of the issue.